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Introducing the new collection: Autumn–Winter 2026 – A sense of place --- Discover the Autumn–Winter 2026 collection, where natural materials, timeless design and refined craftsmanship come together in a wardrobe made to unfold throughout the season. Soft organic cashmere, pure llama wool, crisp cotton poplin, rich corduroy and classic oilskins define new silhouettes with a focus on comfort, texture and everyday versatility. The collection brings together timeless wardrobe staples, including warm cashmere knitwear and llama wool knitwear, crisp cotton poplin shirts, corduroy trousers, classic jackets and functional women's outerwear. Deep browns, muted blues and natural khakis create a calm, understated palette designed for effortless layering throughout the season. --- Autumn–Winter 2026 – inspired by architecture and natural materials --- At the edge of Amsterdam's Beatrixpark, a former chapel provides the setting for the A Sense of Place campaign. Its architecture, soft curves and shifting light reflect the collection's balance between structure and softness, expressing aiayu's commitment to thoughtful design. Bringing together natural fibres, considered craftsmanship and timeless silhouettes, the collection is designed to become part of a wardrobe that evolves with time – inspired by places that continue to grow and pieces made to be worn for years to come.