Lakai Skate Shoes

About

Lakai Limited Footwear was introduced to consumers in in 2000 with a rich history behind its team: Mike Carroll and Rick Howard founded Girl Skateboards in 1993 after breaking away from the World Industries camp and their previous board sponsor Plan B. Chocolate Skateboards was formed to the following year to provide a home for Chico Brenes, Daniel Castillo, Paulo Diaz, Richard Mulder, Shamil Randle, Gabriel Rodriguez and Ben Sanchez. Over the following years, after the introduction of Lakai Limited Footwear in 2000 the collective of Mike and Rick’s brands would become known as the Crailtap camp. Early riders included Scott Johnson (who would go onto take an instrumental role in with Lakai’s footwear design department), Anthony Pappalardo, Marc Johnson and Brandon Biebel amongst others. Lakai’s first video Beware of the Flare [2002] was the culmination of various European tours and helped the brand build a solid reputation in these early years. With Ty Evans taking up directorial duties for their next production, Lakai began work on Fully Flared - featuring new blood Mike Mo Capaldi and Alex Olson, UK ‘Royal Family’ members Nick Jensen and Danny Brady, ‘The French Connection consisting of JB Gillett, JJ Rousseau and Lucas Puig, Eric Koston who joined the company in the final days leading up to the video, an anticipated comeback part Guy Mariano and iconic three song ender from Marc Johnson (who would go onto win Thrasher’s Skater of the Year title). After five years in the making, ‘Fully Flared’ debuted in 2007 to be met with overwhelming response. Receiving ‘Best Video’ at the 2008 Transworld Skateboarding Awards, Girl would also be nominated for ‘Best Team’, Mariano for ‘Best Video Part’ and the ‘TWS Readers’ Choice’ category consisting of only Lakai riders. Fully Flared is widely regarded as one the most important skate videos of the 2000s era alongside a cultural icon of modern day skateboarding videos In 2013, Girl and Chocolate Skateboards released Pretty Swee