Asaya

About

A holistic skincare and wellness brand deeply inspired by Ayurvedic traditions and natural healing philosophies. Asaya offers thoughtfully created formulations designed to enhance skin health, vitality, and overall well-being. Committed to sustainability and purity, the brand carefully blends traditional knowledge with modern holistic practices, empowering users toward lasting wellness and balance. About Asaya Asaya is one of the top trending skincare brands for melanin-rich skin. The Asaya brand was launched in 2023 by a group of experts in FMCG entrepreneurs who include Neeraj Biyani (co-founder, Paper Boat), Mandeep Bhatia, Eeti Sharma and Vikash Singhal. MelaMe is a unique patented molecule which has been clinically proven to show results in approx 14 days. This is the core of its product line, with more than 1000+ trials conducted on Indian skin types and outperforming global skincare brands. The sales of this brand have increased by 400% within a year because it has managed to solve one of the most common but neglected problems associated with skin in India, that is, hyperpigmentation. Asaya has raised $6.01M from investors such as RPSG Capital Ventures and Huddle Ventures. They offers for their customers a wide range of clinically formulated cleansers, moisturizers, serums, sunscreens, and masks. Asaya is a trusted brand in modern Indian skincare as all its products are cruelty-free, sulphate-free, PABA-free and vegan. Why is Asaya a Popular Skincare Brand? With a focused and skin-centric approach, Asaya continues to inspire consumer trust in India. Here's what makes it a go-to brand on Clinikally: Addresses India's Most Ignored Skin Concern: Asaya targets hyperpigmentation which is a problem faced by millions of Indians has been ignored and unmentioned for decades by mainstream global skin care brands. Formulas Rooted in Advanced Skin Science: Every formula is supported by clinical studies, with advanced actives such as Alpha Arbutin, Tranexamic Acid, Niacin