Aveeno

About

Aveeno® was born out of nature. It’s why we’re able to find the best it has to offer and unlock its therapeutic powers to make a tangible difference in your skin’s health. About Aveeno Aveeno was started in 1945 by brothers Albert and Sidney Musher, who built the product with scientific backing, nature which can truly heal and nourish the skin. It all began with oats. The brothers found that finely milled colloidal oatmeal would calm irritated, sensitive skin and the discovery was later confirmed by the Mayo Clinic, where the treatment is still used today. The name Aveeno derives from the scientific name of Avena sativa the Latin word for oat, and began as a simple bath product and became one of the world's most trusted skin care brands. For more than 80 years it has been faithful to its original mission, no gimmicks, no harsh chemicals, only well-balanced products that play nicely with skin. Today, Aveeno is used by dermatologists worldwide and embraced by millions of people from babies to adults, for its mild yet powerful, way of effecting approach to everyday skin wellness. Why is Aveeno an Always-Trending Skincare Brand? Aveeno's enduring relevance in an ever-crowded skincare market isn't accidental it's rooted in a few timeless pillars: 1. Nature Meets Science: Aveeno's colloidal oatmeal and Active Naturals ingredients combine nature with science to provide clean formulations that have been clinically proven and are trusted by consumers all over the world. 2. Dermatologist & Consumer Trust: As a go-to skin care option, consistently recommended by dermatologists, Aveeno's professional credibility makes it the ultimate choice for sensitive, dry and eczema prone skin. 3. Inclusive Skincare for All Ages: From Aveeno Baby to anti-aging lines, the brand catered to all ages with the same level of relevance in households and shopping carts across generations. 4. Trend Alignment Without Chasing Trends: Aveeno's oat-based identity is natural and therefore aligned wit