Alex Zono

About

Alex Zono turned to running when the waves were too small to surf. He got hooked and made his first kit himself: a pair of silk shorts, because everything on the rack was black and a bit boring. People at his run club kept asking what he had on and it grew from there into a Cape Town label of bright, sentimental and whimsical gear. We love Alex Zono because it's the happy opposite of serious running and that suits us to a tee. We're not racers here at Coffee Outdoors, we run for the fun of it, mostly so we're fit enough to hike a bit further and we'd rather do it in something that makes us smile. If you dig running, you're in good company.

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