Allie's Edit

About

Allie is our Chief Trend Officer; which basically means if it's coming, she already knows about it, tried it, and has an opinion on it. She's the one we go to when we want to know what's next, and somehow she always makes it feel effortless. Allie's edit are the products she reaches for when she wants a look that feels current without trying too hard, consider it your trend forecast. "Without exaggeration, I have not tried a single DMB product I didn’t like…DMB products are simply magic and there is a product for everyone !!!!" - Allie Ross