Nerds

About

Nerds Theatre Boxes Classic crunchy Nerds candy pieces in the iconic twin-compartment theatre box format. Each box holds two flavours separated by a partition. Product Flavours What it is Nerds Rainbow Theatre Box Rainbow mix: strawberry, orange, watermelon, cherry and lemonade Classic crunchy Nerds pieces in multiple rainbow flavours, all mixed together Nerds Grape and Strawberry Theatre Box Grape and Strawberry Classic crunchy Nerds in two flavour compartments, grape on one side, strawberry on the other Nerds Ropes Chewy gummy ropes with crunchy Nerds pieces covering the outside. The combination of soft gummy chew and crunchy Nerds shell is the original dual-texture American candy experience. Product Flavour Nerds Rope Rainbow Rainbow fruity flavour gummy rope covered in rainbow Nerds Nerds Rope Very Berry Berry-flavoured gummy rope covered in Very Berry Nerds pieces Nerds Gummy Clusters The newest and fastest-growing format in the Nerds range. Each cluster has a chewy gummy centre coated in a crunchy shell of Nerds candy pieces, combining both textures in a single bite-sized piece. Product Flavour Size Nerds Strawberry Punch Juiced Gummy Clusters Strawberry Punch with a juicy liquid centre 4.5oz (127g) About Nerds candy Nerds was created by Willy Wonka Candy Company in 1983 and is now owned by Ferrara Candy Company. The original Nerds are tiny, irregular-shaped sugar crystals coated in flavour and a hard shell, producing a crunchy texture unlike any other candy. The twin-compartment theatre box, with two separate flavours divided by a partition, has been the signature format since launch. Nerds Gummy Clusters launched in 2020 and transformed the brand. The format went viral on social media in 2021 and has driven annual brand revenue from approximately $40 million in 2018 to over $500 million by 2024, with Gummy Clusters accounting for more than 90% of total brand revenue. The Juicy Gummy Clusters variant adds a liquid centre to the standard Gummy Clusters, adding