Ardell Beauty

About

For the last 50 years, Ardell have been well-known and well-loved as being one of the world’s leading lash brands thanks to their iconic and timeless false lash styles and consistently high quality products. Founded in 1971 by Arnold and Sydell Miller and inspired by the first ever pair of false lashes crafted by a wigmaker, this company has fast become a firm favourite amongst Hollywood makeup artists and lash lover’s worldwide. Not only do Ardell focus on creating incredible lash designs, but they have now relaunched as Ardell Beauty, increasing their line to include makeup as well as falsies! Ardell's main objective, as a brand, was and still ' Give women a way to make their eyes beautiful and unforgettable'. The brand's focus is to add glamour to your makeup look, whilst making sure you accentuate your eyes, making them look unforgettable. They are continuing this vision today with their innovative and exciting new products! Ardell’s amazing ever-expanding lash collection consists of their hugely popular Demi Wispies, Individual Lashes to create a completely customised look, as well as countless other lash designs, with their most recent addition being their revolutionary Magnetic Lashes! Ardell are a widely respected name within the beauty industry, and their affordable yet professional style products allow you to achieve incredible results whether you are a makeup artist, or simply a regular lash wearer. Although Ardell are predominantly recognised for their impressive selection of lashes, as a brand they continue to evolve and ensure they are up-to-date with the latest trends. Ardell’s professional makeup artist team have recently undertaken research across the globe, in order to bring their fan base what they have all been waiting for; a makeup line! Ardell Beauty promises versatile and multitasking makeup, boasting a range of different formulas to deliver long-lasting results as well as a flawless finish. Offering a wide variety of products from eyebrow pen