Boldface Lashes

About

“Be bold with your lashes & bold with your life” (Boldface Makeup) Because life shouldn’t be boring and neither should your lashes! It’s time to break free from a world where we are expected to look a certain way. From ideal body images to viewing ourselves as inferior to others. What we should be doing is celebrating our differences! Boldface’s tagline suggests exactly that. We don’t need to care about what others think, or look like, and live our lives as boldly as we choose. The Bold Story Boldface Lashes were born in Southern California. The journey began with four beauty industry professionals, whose passion for eyelashes, makeup, and all things beauty drove them to create their own, unique brand. Noticing significant gaps in the eyelash market, the four were desperate to come up with a product that would allow wearers to achieve a layered, dramatic look, without sacrificing comfort. Because why should we have to suffer to look fantastic?! With the same products being launched again and again it was time for a change and innovation. After months of research in which they meticulously studied different styles and production methods, Boldface finally designed and developed their concept: Lashes that achieve a multi-dimensional, layered look, held together by a thin, comfortable band. They feared it may not be possible, but through determination and perseverance, they were able to create a unique manufacturing technique that had never been attempted before. The Boldface story had begun! Why Boldface? The creators of Boldface Makeup state that their brand of lashes is unique, bold, and unapologetic. As Paris Hilton famously said; “Life is too short to blend in!” Level Up Your Lash Game Offering a huge variety of styles, Boldface celebrates diversity. With five collections to choose from, they have created a dizzying range to suit every lash wearer’s needs. Whether you want to stand out from the crowd with an outrageous style or keep things a little tamer, Boldf