Champion

About

The 90’s sportswear revival is in full swing and long time big player Champion is at the forefront. Champion’s bread and butter has always been classic silhouetted sportswear drenched in the label’s heritage and this is what they’re continuing to produce. With some tidy t-shirts, sweatshirts, hoods and sweatpants, the brand is definitely on point. Continuing to ‘champion’ their historic reverse weave which was developed to reduce the risk of shrinkage and damage, new styles offer the best of everyday essentials with a high quality and long lasting finish complete with signature branding. You can’t go wrong with the Small Script Crewneck T-Shirt which is available in an abundance of colours whilst the Small Script Reverse Weave Crewneck Sweatshirt features flexible ribbed inserts to allow for movement when active. If you’re after a bolder look; experiments with stripes and stronger colour tones in 2019 demonstrated Champion’s ability to adapt to the times and play on their quintessential sportswear aesthetic, alongside a modern take on sweatpants through the Straight Hem Trousers which have a structured finish and ‘C’ emblem taped side seams. Having celebrated their 100th anniversary with a unisex apparel range Champion have been back on the scene for a few years now and began their resurgence with a string of huge collaborations with some contemporary designers, including: Supreme, Vetements, A Bathing Ape and most recently Wood Wood. These collaborations can undeniably be thanked for their drive in Champion’s revival but the brand has very much stuck to its core values. Founded in 1919 in Rochester, New York by the Feinbloom brothers, Champion can truly claim sportswear heritage. Since it's humble beginnings designing and providing athletic apparel to the U.S Military Academy to kitting out the stars of the NBA, it’s been a fruitful, insightful journey. Known for its iconic logo: sportswear enthusiasts, fashionista’s and celebrities now wear Champion - it seems to