Nine The Label

About

Nine the Label is what happens when two first-time mums get tired of compromise. Founded by Olivia Balfour and Scarlett Giannotti, this London-based brand creates maternity wear that's designed to last beyond nine months — and beyond one pregnancy. Think quality fabrics, minimal silhouettes, and the kind of maternity dresses you'll actually keep wearing postpartum. Every collection is made by an all-female team in the UK and Italy, with a focus on craftsmanship over trends. From luxe one-and-done dresses to tailored jumpsuits, these are investment pieces that work as hard as you do. Available to buy, rent once, or borrow with a maternity clothes membership .