BEAMS PLUS
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Published
2023/06/28
About
Renowned for its masterful interpretation of classic American menswear, BEAMS PLUS is a private-label brand that was started in 1999 by Japan's lifestyle retailer BEAMS, founded in Harajuku, Tokyo in 1976. Drawing inspiration from America's Golden Age, BEAMS PLUS sees timeless beauty in the functional designs of utilitarian uniform fashion and strives to honor each tradition in its modern interpretations with authenticity.