Before

About

Before is a toothpaste company based in Vancouver, BC. They have developed their products with a purpose: to bring people a toothpaste that tastes great, is made with clean ingredients, and is packaged in a beautiful, environmentally safe tube. With these principles, they have developed three toothpastes using their custom SuperMint formula for a fresh and long-lasting flavour. They’ve removed any harmful ingredients and used clean alternatives that are dentist-approved to promote good oral health like fighting cavities, tooth decay, and gum disease. In contrast to the industry’s traditional plastic tubes, Before uses 100% recyclable plant-based sugarcane tubes. They are made with renewable materials that create a 50% less carbon footprint when compared to typical plastic tubes, all while keeping their design refined and beautiful.