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%short_desc_start% Our love of innovative and sustainable hair care has resulted in our products. Go on an adventure and maybe you'll fall in love too? %short_desc_end% %long_desc_start% What are natural hair care products? First things first, let’s make sure we’re all on the same page. If you look up the word “natural” in the dictionary, it means “based on the state of things in nature”. If you want to transition to natural hair care products, you’ll want to use products that are formulated with natural (as opposed to artificial) ingredients. As you’ll learn below, switching to an all-natural hair care routine can be one of the best ways to take care of your hair in both the short term and long term. How do you switch to natural hair products? Stop relaxing your hair and using chemical treatments. The less you can use harsh chemicals on your hair, the better. While things like relaxers or perms may give you the look you want in the short term, they can lead to major damage in the long term. We’re talking breakage, split ends, frizziness, and in some cases, hair loss. Avoid using high heat on your hair. We get it, sometimes there’s just no avoiding the straightener or curling iron. But try to only use those for special occasions. And when you do use heat, don’t forget to use a heat protectant each time! This will help keep your hair healthy and prevent damage. Find a few basic go-to hairstyles to minimize breakage. Certain hairstyles, like tight braids and buns, can cause breakage and split ends. Instead, opt to wear your hair down, or switch to looser styles to keep your hair damage-free. What’s more, opt for soft hair rings for ponytails and braids, instead of harsh elastics that pull. Take inventory of your hair products. Make sure the products you choose are full of hair-loving ingredients. Look for natural hair products without harsh additives like sulfates and parabens. These can strip the hair of its natural oils over time, leading to scalp irritation and pot