Impulse

About

Impulse is the moment before thought. The sudden surge of feeling that leads the hand before the mind can intervene. It’s instinct, raw, intuitive, unfiltered, and that’s what the Impulse Collection 2025 is all about. The designs in the collection reflect this philosophy perfectly. Here, form is free from symmetry. Lines twist, collide, and fracture. Colour too follows this instinctual rhythm. Saturated tones meet delicate gradients, often within a single composition. Each rug in the Impulse Collection has been hand-tufted to honour this spontaneity. The textures are varied and layered, with high- and low-pile detailing that gives dimension to each piece. Whether it’s sudden flashes of colour or abstract motifs that evoke movement and gesture, the rugs feel like they are still in the act of becoming. CRAFTED IN WOOL & BOTANICAL SILK.