Greta M Grossman

About

Greta Magnusson Grossman (1906-1999) maintained a prolific forty-year career on two continents: Europe and North America, and operated as mover and shaker in the male dominated world of mid-century modern design. Grossman's achievements were many and encompassed industrial design, interior design and architecture. The postwar creative climate was highly receptive to new ideas in architecture and design, and Grossman’s unique approach to Swedish modernism was a hit in Los Angeles. For her, good design was fundamentally humanistic; its role was to support people’s daily lives in a relevant and engaging way, and personal and social wellbeing were key considerations.