Occasion Bras

A collection page of Journelle

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2026/04/07

About

Occasion bras are defined by what they have to do: hold a specific neckline, disappear under formal dressing, or provide support through a long event that your everyday bra wasn't built for. About this collection The right bra for a special occasion is rarely your everyday bra. A strapless gown needs a strapless or convertible underwire that won't slip. A backless dress needs a low-back solution or adhesive. A plunging neckline needs a deep-plunge cut. A push-up bra adds lift and cleavage for eveningwear or date-night dressing — we carry a small selection for when that's the brief. This collection brings together strapless underwire bras, convertible multi-way styles, low-back solutions, adhesive bras, deep-plunge cuts, and lace bras that double as lingerie from houses including Wacoal, Chantelle, Simone Pérèle, Cosabella, Spanx, NuBra, and the Journelle Collection. From the fitting room: fit your occasion bra before your final dress alteration — what you wear under the dress affects how the dress sits, and discovering a fit problem the night before is stressful in a way that's entirely avoidable. Book a fitting at any Journelle location, and bring a photo of your neckline.