Beauty of Joseon

About

Beauty of Joseon is a Korean skincare brand reimagining Joseon Dynasty beauty secrets for modern skin. Centered on hanbang ingredients like ginseng, rice, green tea, and propolis, its gentle, minimalist formulas deliver balanced hydration, brightening, and barrier support without heaviness. Beloved for elegant textures, skin-calming serums, and the viral lightweight sunscreen, the line suits all skin types, including sensitive and acne-prone. With refined packaging, fair pricing, and results-first routines, Beauty of Joseon helps skin look clear, calm, and luminous—classic Korean elegance made effortless.