Jake Purcell

About

Jake Daniel Purcell is a travel poster artist based in Las Palmas de Gran Canaria, known for his distinctive 60s retro vintage style and instantly recognisable polaroid-inspired layouts. His work blends bold architecture, expressive colour, and surf culture influences into a cohesive series of vintage travel prints designed to capture both place and memory. Best known for his travel posters, Jake Purcell creates artwork that sits somewhere between nostalgia and modern illustration. Each piece follows a consistent typographic and compositional framework, allowing the image itself to evolve while maintaining a strong, recognisable identity across the collection. The Story Behind the Work Jake’s creative journey began in Mexico, where he started designing stickers that sold out on their first day. That early success led to prints being stocked in shops around the world. With a background in photography, graphic design, and illustration, his work carries strong composition, confident line work, and carefully balanced colour palettes. Architecture and colour are central to his process. Many designs are inspired by places that hold personal meaning, often shaped by travel experiences and strong visual memories. Mexico and Japan remain key influences, while surf and wave forms frequently appear throughout his work. Creative Process Each poster is approached differently. Some begin as hand-drawn sketches before being refined digitally. Others start with a colour scheme or structural layout. The image always comes first, with typography placed within his signature framework to maintain consistency across the range. Creation time varies from a few hours to a full week, depending on the destination and creative flow. This flexibility allows the collection to evolve while staying rooted in Jake’s retro travel poster aesthetic. Why Jake Purcell Prints Stand Out Unlike traditional travel posters, Jake’s work balances structure and spontaneity. His consistent layout format creates