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About
HOME FOR THE NEXT GENER-ACTIONS. NAMESAKE WAS FOUNDED BY THREE BROTHERS TO HONOUR THEIR FATHER. IT IS A DIALOGUE BETWEEN DIFFERENT GENERATIONS, TRANSLATING TO “IN THE NAME OF THE FATHER” FROM CHINESE. THE BRAND CENTRES ITS DESIGNS AROUND THE CONCEPT OF JUXTAPOSITION: SPORTS VS. AGRICULTURE, BASKETBALL VS. FISHING.
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