Cadbury

About

About Cadbury Cadbury is one of Britain's oldest and most-loved chocolate brands, founded in 1824 by John Cadbury at a small grocer's shop in Birmingham. The famous Bournville factory opened in 1879 and remains one of the brand's manufacturing sites, though production of specific bars has spread across European factories since the brand was acquired by Mondelez International in 2010. The product range still leans heavily on the original UK recipes, and the bars on this page are the British formulations rather than the regional variants sold in some other markets. Three of the brand's longest-running standalone bars are stocked here: Twirl, Flake and Crunchie. All three are over 70 years old as products, and all three retain a clear identity in a chocolate aisle that increasingly tends towards filled bars and limited editions. Twirl vs Flake vs Crunchie: what's actually different? This is the most-confused area of the Cadbury single-bar range. Twirl and Flake look similar at first glance but are genuinely different products, and Crunchie sits in its own category despite being the same brand. Quick breakdown: Bar What it actually is Distinctive feature Twirl 48g Two long crumbly chocolate fingers, fully enrobed in smooth Cadbury milk chocolate Smooth outer chocolate shell, crumbly inside. The "tidy" flake bar Flake 32g Pure crumbly milk chocolate flake, no outer coating, no filling Falls apart when you bite it. Famous for the mess Crunchie 40g Golden honeycomb centre (38% of the bar), enrobed in Cadbury milk chocolate Crunchy honeycomb texture, completely different from Twirl/Flake Put simply: if you want chocolate-coated crumbly chocolate, Twirl. If you want raw crumbly chocolate that falls apart, Flake. If you want crunchy honeycomb, Crunchie. The three bars tend to suit different moods rather than competing for the same purchase. Where the three bars are made Cadbury production has shifted across European factories since the Mondelez acquisition. The current public