FUMi

About

About FUMi Nicotine Pouches FUMi is made by Helix Sweden, a Swedish manufacturer with a focus on flavour innovation. Launched in 2021 and based in Ödeshög, Sweden, the brand was created with a clear brief: make nicotine pouches interesting. Rather than offering the same mint-and-berry combinations as every other brand, FUMi's flavour team actively developed unusual combinations: warming spice, tropical heat, savoury-sweet salt pairings – that have built the brand a dedicated following among pouch users looking for something genuinely different. All FUMi pouches are slim format, all-white, and tobacco-free. They sit discreetly and comfortably under the upper lip and release nicotine and flavour for up to 45 minutes. Each can contains 20 pouches. FUMi recently refreshed its packaging from the original black-and-white design to a colour-coded system where each can's colour matches its flavour, making it easier to grab the right one at a glance. FUMi Pouches Strengths - The Dot System Explained FUMi Nicotine Pouches use a dot system on each can to signal strength clearly, with no need to read small print. Here's how it works across the three strength tiers available at NicPouches: Dots Strength Name Nicotine Per Pouch Best For ● ● ● Regular 4mg Beginners, casual users, or all-day low-level use ● ● ● ● Strong 8mg Regular pouch users, ex-smokers, moderate nicotine needs ● ● ● ● ● Extra Strong 11mg Experienced users wanting maximum FUMi intensity (Freezy Mint only) Most FUMi flavours are available in both Regular (4mg) and Strong (8mg). Freezy Mint is the only flavour available in Extra Strong (11mg). If you're new to FUMi, start with 4mg, because the flavours are bold enough that you don't need high nicotine to get a strong sensory experience. Move up to 8mg once you're comfortable. For a full comparison of strength levels across all brands, see our nicotine pouch strengths guide . FUMi Nicotine Pouches - Full Flavour Guide Every FUMi nicotine pouch flavour goes somewhere