Laffy Taffy

About

About Laffy Taffy Laffy Taffy is one of the most recognisable American taffy brands, made by the Ferrara Candy Company (a subsidiary of Ferrero since 2018). The brand has been on US shelves since the 1970s and was originally part of the Willy Wonka Candy Company portfolio before changing hands. The format is simple: chewy taffy in long ropes, individual wrapped pieces, fruit flavours, with a joke printed on every single wrapper. The jokes are aimed at children but the format works for any age. Most UK shoppers come across Laffy Taffy through one of three routes: an American holiday, a US sweet shop in London or Manchester, or social media. UK supermarkets don't stock the rope format, which is why it sits in the import category alongside other American confectionery. The joke on every wrapper This is the brand's iconic feature and it's worth understanding before you buy. Every individual Laffy Taffy wrapper has a joke printed on it, usually a corny or pun-based one-liner. The brand has been doing this since launch and the jokes are submitted in part by US schoolchildren, with Ferrara running an annual joke-submission programme. For UK buyers used to plain wrappers on Starburst, Fruit-tella or Chewits, this is a small but genuinely distinctive feature, particularly for parents who use the sweet as a small reward or stocking-filler. The joke makes it a sweet you read before you eat, not just a piece of candy. The format: stretchy rope, not a square Most American taffy is sold in small rectangular pieces. The Rope format is different. Each piece is a long, thin, twisted strand of taffy, around 23g in weight, designed to be eaten in stages rather than in one mouthful. You can bite it, chew it, twist it round your finger, pull it apart, share it. The texture is firm and slightly waxy on the outside, soft and chewy in the middle. The blue raspberry flavour is bold and synthetic in the way that American confectionery flavours often are: not pretending to be real fruit, just