Sour Patch Kids

About

About Sour Patch Kids Sour Patch Kids is one of the most recognisable American sour candy brands and one of the few mainstream chewy candy ranges that's gelatine-free as a core formulation. The brand was created in the 1970s under the original name "Mars Men" and rebranded as Sour Patch Kids in the 1980s, originating from the Canadian Allan Candy Company before passing through several owners and ending up as part of Mondelez International, the same parent company behind Cadbury and Oreo. The brand built its identity around a single, sticky tagline: "First sour, then sweet, then gone." The candy is coated in sour sugar that hits the palate first, then the chew releases sweet fruit flavour underneath. The distinctive shape (a small cartoon-kid silhouette) is part of the brand recognition, and the tongue-in-cheek "mischief" branding has driven the product's social-media presence over the past decade. The three formats we stock Three different formats serve three different occasions: a mixed-flavour theatre box for classic Sour Patch fans, the same format with an extra-sour coating for spice-tolerant palates, and a single-flavour share bag of the all-blue Blue Raspberry kids. Format What you get Best for Original Theatre Box Mixed flavours: lime, lemon, orange, redberry, blue raspberry. Classic Sour Patch sour-then-sweet, no extreme coating First-time buyers, kids, classic Sour Patch fans Extreme Theatre Box 4 flavours: strawberry, orange, pear, blue raspberry. Same kid shape, but with an additional sour sugar coating that takes the tartness up a level Spice-tolerant palates, anyone who finds classic SPK too tame Blue Raspberry 102g Single-flavour share bag of all-blue kids in the popular blue raspberry flavour. No mixed colours, just blue Blue raspberry obsessives and shoppers tired of picking out their favourite from a mixed pack The Theatre Box format is a US confectionery convention referring to the standard size of pack sold at cinema concession stands, deeper than