Rayon Vert

About

A Do-It-Yourself attitude pervades the Rayon Vert collective. An outdoor, meets fashion Wu-Tang, we became aware of this Milanese set through their sharply designed zines, compiling their intrepid outdoor endeavours, alongside short form writing. With a distinctly subversive attitude, they were also experimenting with production and engaging the consumer in that process, creating a connection to clothing and gear they believed to have been lost. It was only a matter of time before they developed their own line in that quest. Free-thinking, it’s unabashedly experimental, made in Italy and shows off their flare for design, graphics, and a deeper consideration for its use.