Behind The Colors

About

“Color is huge! You can’t underestimate the impact color has on your audience. People are drawn to color in a way they aren’t to black and white line-art; we’re trained to think of color art as “finished”.” - Carly Monardo: Animation Director, Illustrator, Actor, and Pantone Collaborator “From the selection process to the context in which the color or color story appear, the material or surface to which the color is applied, and even more importantly our hopes and expectations of how people will react to those choices, there are so just many things to consider!” - Laurie Pressman, VP, Pantone Color Institute Color is a pivotal element of the design process and helps to convey the messages and meanings of your design, ensuring your audience experiences the full story and emotional impact. Carly’s characters feature some of Pantone’s newest 294 trend-relevant colors for graphics and packaging design. She describes her character development and color selection strategy below: “The team was developed with a balance of personalities and classic temperaments: choleric (short-tempered, fast, and irritable), melancholic (analytical, wise, and quiet), phlegmatic (relaxed, peaceful) and sanguine (enthusiastic, active, and social). These four archetypes naturally also subdivided into two different types: loud and quiet; extroverted and introverted, which made me think of complementary colors that would all look great together: orange, blue, yellow, and purple. All of the characters are built around their main, thematic color — but because they are a team, they influence and grow on each other, which has lent itself to some intermingling and shared colors. The yellow of their team logo represents the energy and universality of the sun; these four different people are drawn to each other the same way the planets orbit the sun. Enjoy! ” The Character Palettes Download and save these color palettes to consider as inspiration when creating your next design projects. KINETTA Brash,