Color of the Year 2018: Tools for Designers

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INTRODUCTION TOOLS FOR DESIGNERS SHOP PANTONE PARTNERS Tools for Designers Each day, over 10 million designers and manufacturers work with Pantone to select, communicate, and approve color in design. We organize nearly 5,000 Pantone Colors into two Systems, one for print and packaging and the other for fashion and product design. Want to learn which Pantone products are right for your next project? ULTRA VIOLET IN GRAPHICS DESIGN AND PACKAGING As packaging design becomes more sophisticated, Ultra Violet offers complexity and nuance that appeals to our desire for originality in all that we touch. Similarly, in graphic design, Ultra Violet resonates with this dynamic medium through its multi-dimensional feeling. Shades of Ultra Violet are increasingly used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out. ULTRA VIOLET IN FASHION On the runway or the streets, Ultra Violet is an enchanting purple that provides a theatrical linkage for both men’s and women’s styles. True to the coupled nature of Ultra Violet, created by combining red and blue, Ultra Violet lends itself to unique color combinations in fashion and is easier to pair with all colors on the spectrum than one might think. With golds or other metallics, Ultra Violet becomes luxurious and dazzling; with greens or greys it evokes natural elegance. Similarly, Ultra Violet takes on distinct appearances with different materials. Lush velvets in the color suggest intrigue for evening, but are also unexpectedly modern in athleisure or sneakers. In accessories, jewelry, and eyewear, Ultra Violet suggests the complexities of natural gems, textures, and florals. ULTRA VIOLET IN BEAUTY Ultra Violet becomes spell-binding and steeped in spirituality in beauty to create expressive looks for all. The complex and deep nature of the color is well-suited for beauty looks created by combinations, blends, and ombres. A singu