Learn more about your Pantone Metallics Guide

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Learn more about your Pantone Metallics Guide HERE’S A QUICK LIST AND DIAGRAM OF THE PANTONE METALLICS PRODUCT FEATURES TO HELP YOU MAXIMIZE THEIR OFFERINGS AND GET A JUMP START ON YOUR NEXT DESIGN PROJECT! GUIDE FEATURES 354 Packaging Metallics Colors with index 301 Commercial Graphics Metallics Colors New colors identified by symbols at the top corners of the pages Base ink colors: two for Packaging Metallics and seven for Commercial Graphics Metallics Examples of both specialty and gloss aqueous coating to enhance metallic effects D50 Lighting Indicator tool UNDERSTANDING THE DIFFERENCES BETWEEN PACKAGING AND COMMERCIAL GRAPHICS METALLICS Both the guide and chip book are divided into two segments of colors: Packaging Metallics and Commercial Graphics Metallics. Read below to better understand the features and benefits of both Metallics offerings and which one to consider when using metallics. PACKAGING METALLICS (Previously referred to as “Premium Metallics”) Use Packaging Metallic Colors for packaging and signage projects these are created using base inks Pantone Silver 10077 and Pantone Rose Gold 10412. These colors are created using special inks which are formulated with pigments that best allow for ease in coating. This seals down printed graphic applications and provides the essential protection required for most packaged projects. In addition, Packaging Metallics colors are formulated to have: Better printing results Greater brilliance Higher luster More durability Less leafing and tarnishing over time Inks used to achieve these colors are slightly more expensive, but they also accept a wide range of aqueous and UV coatings, which present a more commanding on-shelf presence for packaging. COMMERCIAL GRAPHICS METALLICS (Previously referred to simply as "Metallics") Use Commercial Graphics Metallic colors for non-packaging projects, such as retail products, marketing and sales materials, publishing, and literature. PANTONE METALLICS FOR GRAPHICS VS. FASHION,