Charlie Perfume

About

Charlie was launched by Revlon in 1973 and became one of the most recognisable mass-market fragrance names of its era. Its advertising was closely associated with a more independent, self-assured image of women in the 1970s, giving the fragrance a cultural identity beyond its price point. Charlie Blue, Red, White, Gold and Silver later extended the family through floral, aldehydic, woody, fruity and fresher variations. The appeal of Charlie today is partly olfactory and partly nostalgic: it represents a distinct chapter in accessible modern perfumery.