Chloe Perfume

About

Chloé was founded in Paris in 1952 by Gaby Aghion, who helped pioneer a lighter, more relaxed idea of luxury ready-to-wear. Fragrance became part of the house in the 1970s and has since developed a recognisable feminine identity built around flowers, softness and natural ease. The modern Chloé signature is strongly associated with rose, while Nomade introduces earthier, woody facets and Love Story a more romantic floral character. The brand’s appeal lies in French fashion heritage expressed without the formality of traditional couture perfumery.