David Beckham
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Products
31
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Published
2018/10/14
About
David Beckham’s fragrance line began in the mid-2000s and became one of the longer-running celebrity lifestyle fragrance portfolios. Its credibility does not come from pretending to be a historic perfume maison; it comes from consistently translating Beckham’s public image—British style, sport and understated masculinity—into accessible scent. Classic, Homme, Beyond and Respect favour aromatic, woody and spicy profiles, while accompanying deodorants extend the range into daily grooming. The result is a practical, recognisable brand proposition with more continuity than many short-lived celebrity launches.