DKNY

About

DKNY was launched in New York in 1989 as Donna Karan’s younger, more accessible expression of city style. That urban energy translated particularly well into fragrance, with Be Delicious, introduced in 2004, becoming one of the brand’s defining global signatures through its crisp apple-led concept and distinctive bottle. DKNY fragrances generally favour bright fruits, florals and clean freshness rather than heavy formality. Their appeal is closely tied to the idea of New York itself: energetic, practical, youthful and designed to move easily between work, leisure and everyday life.