Estiara

About

Estiara is a UAE fragrance and personal-care brand within the Sterling Perfumes group, a Dubai-based company established in 1998. The Estiara portfolio was developed for broad international distribution and focuses on accessible, contemporary scent rather than old-maison heritage. Back Pack, Stag, Mystic Water and Celebrity range from fresh and sporty to woody, aromatic, floral and sweeter profiles. Its value is best understood as modern Dubai fragrance manufacturing at scale: a wide variety of scent ideas, practical pricing and an entry point into the UAE’s rapidly expanding perfume industry.