JLO

About

Jennifer Lopez launched Glow in 2002, and its commercial success helped trigger the major celebrity-fragrance boom of the 2000s. That gives JLO fragrance a genuine place in modern perfume history even though it is not a traditional fragrance maison. Glow built its identity around clean musk, soft florals and a skin-like freshness, while Still introduced tea, florals and a more polished mood. The line’s aspirational value is tied to Lopez’s image of glamour, performance and accessibility, as well as its role in proving celebrity fragrance could become a durable category.