Nike

About

Nike’s company roots reach back to Oregon in the 1960s, and the Nike name became one of the world’s most powerful symbols of sport and athletic culture. The fragrances and deodorants sold under the name are licensed lifestyle products rather than part of a specialist perfume heritage. Up or Down, Fission and the body sprays use fresh, citrus, aromatic and clean scent directions designed for casual everyday wear. Their aspirational value comes from association with movement, youth and sport—not from traditional luxury perfumery—and that distinction makes the range easier to understand on its own terms.