Playboy

About

Playboy was founded in the United States in 1953 and became a globally recognised media and lifestyle name associated with nightlife, leisure and a provocative version of modern masculinity. Its fragrances and deodorants are later licensed extensions rather than products of a perfume house, so their value comes from that pop-cultural identity and accessible positioning. London, Hollywood, New York, VIP and King of the Game move through fresh, aromatic, sweet and woody themes. They are best understood as casual lifestyle scent designed for familiarity and attitude rather than heritage perfumery.