hair mask
A collection page of Plum Goodness
About
Hair masks are a deep-conditioning treatment designed to repair, nourish, and restore hair beyond what a regular conditioner can do. Unlike leave-in conditioners, hair masks are formulated with concentrated actives that penetrate the hair shaft during a longer contact time — making them essential for dry, damaged, frizzy, or chemically treated hair. Whether you're dealing with rough, dull strands or hair weakened by heat and colour treatments, Plum's hair mask range has a formula for your specific concern. Benefits of Using a Hair Mask Deep repairs damage: Bond-restoring ingredients rebuild the hair's internal structure after heat styling, colouring, or chemical treatments. Locks in moisture: Rich emollients like coconut oil, avocado oil, and shea butter penetrate deeper than a rinse-off conditioner, fixing dryness at the source. Reduces frizz and flyaways: Smoothing actives coat the hair cuticle, taming frizz for hours after washing. Adds shine and softness: Peptides and natural oils restore the hair's light-reflecting surface, replacing dullness with visible shine. Strengthens against breakage: Protein and bond-repair complexes reinforce weak points along the hair shaft, reducing snapping and split ends. Calms and clarifies the scalp: Scalp-focused treatments remove buildup and soothe irritation at the root, supporting healthier hair growth. How Hair Masks Work A hair mask is applied after shampooing and left on for several minutes (sometimes longer, depending on the formula), giving concentrated actives time to penetrate the hair shaft rather than just coating the surface. This deeper contact time is what separates a hair mask from a daily conditioner — it's a treatment, not a maintenance step. Hair Mask for Dry & Damaged Hair Dry, damaged hair lacks the moisture and structural proteins needed to look and feel healthy. The Olive & Macadamia Mega Moisturizing Hair Mask is built for exactly this — a silicone-free formula that de-tangles, deeply nourishes, a