SHAMPOO

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Best Plum shampoo for your hair concern The best Plum shampoo depends on what your hair needs. For dry, rough hair that needs softness and shine, choose Coconut Milk & Peptides Shampoo . For dandruff and an itchy or oily scalp, choose Volcanic Minerals & 0.5% Salicylic Acid Shampoo . Plum also makes Hibiscus & Ceramides Shampoo for dry, damaged hair and the sulphate-free Avocado & Argan Frizz Control Shampoo for frizz. All four are 100% vegan and cruelty-free. Best for soft, shiny hair: Coconut Milk & Peptides Shampoo . Softens hair from inside out, nourishes dry hair and strengthens the cuticle. Suits all hair types. Best for dandruff-prone hair: Volcanic Minerals & 0.5% Salicylic Acid Shampoo . Clinically proven to deliver up to 72 hours of dandruff-free comfort and frizz control. Best for dry and damaged hair: Hibiscus & Ceramides Shampoo . Hydrates and conditions, improves hair structure and prevents split ends. Best for frizzy, curly and wavy hair: Avocado & Argan Frizz Control Shampoo . Sulphate-free and curl-friendly; reduces frizz, retains moisture and reduces hair breakage. Coconut Milk & Peptides Shampoo for soft, shiny hair Plum Coconut Milk & Peptides Shampoo is a creamy, nourishing shampoo for dull, dry and rough hair. Coconut milk restores moisture and peptides help strengthen hair and smoothen strands, giving 22x softer hair in one wash (based on an in-vitro study) without weighing hair down. It is pH balanced, paraben-free and suits all hair types. For a complete wash routine, pair it with the conditioner in the Coconut & Peptides Soft Hair Duo . Anti-dandruff shampoo for dandruff-prone hair and oily scalp Plum Volcanic Minerals & 0.5% Salicylic Acid Shampoo is a clarifying anti-dandruff shampoo that is gentle on the scalp and tough on flakes. 0.5% salicylic acid gently exfoliates scalp buildup and loosens flakes, piroctone olamine fights dandruff-causing microbes, and volcanic minerals purify the scalp