Chris Martin and Magnus Eleback

About

In 1999 two designers – one Swedish (Elebäck), one British (Martin) – started working together as consultants to the furniture industry. Ten years later Magnus Elebäck and Chris Martin decided to launch their own furniture company and Massproductions was born. Their debut product was the Tio chair, which earned rave reviews and well-respected clients. The commitment to quality, function and what designer-in-chief Chris Martin calls “obvious design” won the approval of the design industry, and Massproductions has built on the success to create an award-winning line of products. The name Massproductions alludes to the beauty of efficient, sustainable, high-quality industrial production. By working closely with the engineers and machine operators at their production facilities, Massproductions ensure the integrity of their vision down to every cut and bend. Expanding on the clean, functional elegance of modernism, Massproductions brings its core principles into the post-digital era. When you make smart, usable pieces of furniture you don’t need flamboyant gestures. Beauty comes naturally.