New Balance MADE in USA

About

Founded in 1902, New Balance has a rich history of domestically produced footwear. Based in Boston, Massachusetts the American sports footwear company maintains a commitment to American made product as a matter of principle. New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s U.S. sales. Although representing a comparatively small part of NB's revenue, the Made in USA program is one of the most demanding and expensive elements of the company's structure. This commitment to high quality footwear, regardless of the cost, stands testament to how New Balance operates as a company. As the world continues to move offshore for their production and find ways of reducing the need for human labour, it's New Balance who continues to support and uplift the American workforce.