Acid Running

About

Summing Up Acid Running Founded in London in 2022 by Oliver Powe, Acid Running represents a philosophical shift in the endurance landscape. Emerging from a lineage of bespoke tailoring (Powe’s great-grandfather founded the renowned Hector Powe house in 1908), the brand rejects the "perfection" typically marketed by athletic giants. Instead, it celebrates the "Pursuit of Suffering" and "Voluntary Discomfort," treating running as a stoic discipline rather than a curated spectacle. For the Urban Industry customer, Acid Running fills the vital gap between high-fashion aesthetics and uncompromising technical utility. The brand’s growth reflects a rising demand for gear that acknowledges the grit of the sport while utilizing luxury-tier construction and sustainable, climate-positive materials. Whether navigating a 10K or a long-distance trail, Acid Running provides the "gear-head" with apparel that is as much a mental uniform as it is a performance tool. How Does Acid Running Stack Up Climate-Positive Cotton: Unlike standard jersey, Acid Running utilizes cotton sourced from climate-positive farms, offering a superior hand-feel and natural breathability without the environmental tax of conventional crops. Recycled Technical Synthetics: Their high-performance shorts are constructed from recycled polyester, repurposing up to 15 plastic bottles per yard to create a durable, moisture-wicking weave that maintains structural integrity under high-tension movement. Odour-Resistant Fibres: Advanced natural fibres are integrated into the knit to provide permanent anti-microbial properties, ensuring the garments remain fresh during high-output sessions without the use of chemical coatings. Ergonomic 2-in-1 Silhouettes: Featuring integrated compression liners and strategically placed pockets for gels and essentials, the silhouettes are engineered to minimize friction and prevent chafing over marathon distances. The Urban Industry Take on Acid Running At Urban Industry, we have closely