Beams Plus

About

Summing Up Beams Plus Founded in 1999 as a subsidiary of the legendary Japanese retailer BEAMS, Beams Plus is a dedicated homage to the "Golden Age" of American menswear. The brand meticulously recreates and reimagines the aesthetic landscape of 1945 to 1965, a pivotal era when military functionalism met the burgeoning Ivy League look and rugged workwear. Rather than simply producing vintage replicas, Beams Plus focuses on the Heritage of "good-old American styles," updating them with contemporary Japanese craftsmanship and superior fabrications. At Urban Industry, we recognise Beams Plus as a starting cornerstone of the modern wardrobe, offering a sophisticated bridge between timeless subcultures and functional everyday wear. Whether it is their precision-cut Oxford shirts or their iconic pleated trousers, the brand remains an authoritative voice in the global Menswear scene, embodying a "rugged-yet-refined" philosophy that resonates with our curated ethos. How Does Beams Plus Stack Up Proprietary Fabrications: Beams Plus frequently utilises high-specification materials, such as Shinko jersey or authentic Madras checks sourced from India, ensuring that even a basic T-shirt has a superior hand-feel and structural integrity compared to mass-market alternatives. Precision Tailoring: Their signature silhouettes, particularly the "2-Pleat" trousers, feature a distinctively tapered leg and a cropped hem. This design provides a voluminous thigh for comfort while maintaining a sharp, clean break at the footwear. Military-Grade Construction: Many outerwear pieces incorporate Ripstop weaves and heavy-duty hardware, drawing directly from mid-century mil-spec archives to ensure longevity and abrasion resistance. Technical Knitwear: Using traditional techniques like loopwheeling or high-gauge Intarsia, their knitwear provides exceptional thermal retention without the bulk, often finished with reinforced "V-gusset" necklines to prevent stretching. The Urban Industry Take on Beam