By Parra

About

Summing Up By Parra Founded by the world-renowned Dutch artist Pieter Janssen, By Parra is a creative powerhouse that blurs the lines between fine art and contemporary streetwear. Originally launching as "Rockwell by Parra" in 2001, the brand has been a mainstay at Urban Industry for over two decades. The label is defined by Janssen’s signature aesthetic: a surrealist universe of bird-like silhouettes, abstract typography, and a vibrant, highly curated colour palette of pinks, blues, and reds. Far from being just another graphic brand, By Parra is celebrated for its commitment to high-quality garment construction and unique manufacturing techniques. Each seasonal drop acts as a wearable gallery, offering enthusiasts a chance to own a piece of Janssen’s distinct visual language. Its relevance to the modern streetwear landscape lies in its authenticity, remaining fiercely independent and artist-led while consistently delivering premium, durable apparel. How Does By Parra Stack Up Water-Based Screen Prints: Unlike heavy plastisol prints that crack over time, By Parra utilises water-based inks. This technique ensures a soft hand-feel and superior breathability, allowing the graphic to age naturally with the garment. Custom-Milled Fabrics: The brand frequently uses custom-milled, heavy-weight cotton jerseys and loopback French Terry. These fabrics are pre-washed to minimise shrinkage, ensuring a consistent fit and high-density durability for daily wear. Hybrid Outerwear Tech: While known for art, their technical jackets often feature windproof nylon shells and DWR (Durable Water Repellent) coatings, bridging the gap between gallery aesthetics and functional urban protection. Signature Embroidery: Many pieces feature high-stitch-density embroidery using custom-dyed threads that perfectly match Parra’s specific Pantone palette, providing a textured, premium alternative to traditional prints. The Urban Industry Take on By Parra By Parra is a cornerstone of our curation, off