OBEY Clothing

About

Summing Up OBEY OBEY was founded in 2001 by Shepard Fairey, the American street artist behind the 1989 "Andre the Giant Has a Posse" sticker campaign that began on the pavements of Providence, Rhode Island. The name itself borrows from John Carpenter's film They Live: a deliberately blunt command intended to provoke the opposite reaction, prompting people to question authority rather than submit to it. That same DIY, question-everything spirit runs through every OBEY drop, translating Fairey's stencil work, protest posters and gallery pieces (including his Smithsonian-held Obama "HOPE" portrait) into wearable graphics. Urban Industry has stocked OBEY since 2005, watching the label grow from underground sticker campaign into one of streetwear's most recognised names without softening its politics. For UK shoppers, OBEY sits at the crossroads of American workwear, skate culture and fine art: a brand built on the same streets as the culture it now dresses, with graphic tees, crews and hoodies that read as collector pieces rather than passing trend buys. How Does OBEY Stack Up Heavyweight cotton build: the OBEY T-Shirt range is cut from 100% cotton jersey at around 8oz, giving a heavier, boxier drape than a standard single-jersey tee and enough structure to carry large-scale graphics without losing its shape. Chest-and-back print placement: Fairey's Shepard Fairey-designed artwork is screen printed across chest and back panels at poster scale, echoing the sticker-and-stencil format his street art was built on rather than a small logo hit. GOTS-certified organic cotton: as part of OBEY's Fair Trade commitment, a growing share of the range, tees included, is woven from GOTS-certified organic cotton, so the graphics come with a cleaner supply chain behind them. Fleece-backed crews and hoodies: the crew sweatshirts and hoodies use a brushed, fleece-backed cotton construction with ribbed cuffs and hem (plus a kangaroo pocket on the hoodies) for a dense, structured drop-shoul