Patagonia

About

Patagonia: The Industry Standard for Responsible Outdoor Performance Founded in 1973 by Yvon Chouinard, Patagonia has evolved from a specialist climbing tool forge into the global benchmark for sustainable technical apparel. Unlike brands that chase seasonal trends, Patagonia focuses on product minimalism, ensuring every stitch serves a functional purpose. Their core innovation lies in the pioneering of the synthetic fleece layer and the transition to 100% organic cotton long before it became a market standard. For the modern consumer, the brand represents the pinnacle of the gorpcore movement, seamlessly blending high-alpine utility with a clean, heritage aesthetic. At Urban Industry UK , we have stocked Patagonia for over 15 years. Our partnership is built on shared values of longevity and repairability. Technical Specs and Material Innovation Patagonia’s reputation is built on proprietary fabrics and rigorous field testing. When you buy a piece from this collection, you are investing in specific textile technologies: H2No Performance Standard: This is Patagonia’s own waterproof and breathable benchmark. Unlike generic coatings, H2No involves a multi-year torture test in the lab and the field to ensure long-term durability and 100% waterproof protection in the harshest downpours. NetPlus Recycled Nylon: A key pillar of the current hardware line, this material is made from 100% post-consumer recycled fishing nets. It reduces ocean plastic pollution while providing a high-tenacity, Ripstop finish that is ideal for rugged outerwear and bags. Synchilla Fleece: The fabric that revolutionised mid-layers, this is a lightweight, double-faced fleece that traps heat while remaining breathable. It is famously pill-resistant, ensuring your Snap-T Pullover looks as good in five years as it does today. Fair Trade Certified Sewing: Beyond the technical, Patagonia ensures that the people who assemble their complex Gore-Tex shells and Organic Cotton tees are paid a premium for the