Arm & Hammer

About

Arm & Hammer is a leading oral care brand powered by natural baking soda technology, offering toothpastes and dental products that deeply clean, whiten, protect enamel and support long-term gum health. Known for its gentle abrasive action and ability to neutralise acids, Arm & Hammer toothpaste is preferred by users seeking effective whitening without harsh chemicals. What Is Arm & Hammer? Arm & Hammer is a specialist oral care brand formulated around bicarbonate of soda, a clinically recognised mineral that lifts surface stains, neutralises plaque acids and reduces harmful bacteria. The brand combines mineral-based cleaning with fluoride protection to support cavity prevention and everyday dental hygiene. Products in the range include whitening pastes, enamel-strengthening formulas and deep-clean variants suitable for sensitive teeth. Benefits & Features of the Arm & Hammer Range Natural baking soda cleaning: Provides effective stain removal without damaging enamel. Deep-cleaning action: Works into hard-to-reach areas and helps reduce plaque buildup. Whitening support: Gently polishes tooth surfaces for a visibly brighter smile. Acid neutralisation: Helps rebalance pH levels to protect against enamel erosion. Fluoride protection: Strengthens teeth and guards against cavities. Suitable for sensitive users: Less abrasive than traditional whitening toothpastes. Why Arm & Hammer Is Important for Oral Health Daily acid exposure from food, drinks and oral bacteria can weaken enamel and lead to sensitivity, staining and gum issues. Arm & Hammer’s mineral-based formulas target these problems by reducing acidity and removing plaque before it hardens. This makes the range especially beneficial for users seeking whitening plus overall oral protection. How to Use Arm & Hammer Toothpaste Brush twice daily for at least two minutes. Use gentle circular motions to protect gum health. Do not rinse immediately after brushing—allow fluoride to rema