AOI Seicha

About

Introduction One of the premier producers of matcha in Japan, and the leading supplier of wholesale matcha (North American customers should contact the American subsidiary AOI Tea), AOI Seicha has graciously allowed Japan-based Yunomi to sell their top quality matcha to matcha connoisseurs around the world. Our Story Body, Mind, Soul. "These are the words we live by. As in ancient times, AOI Matcha tea plants are carefully picked, steamed, dried, and ground by granite stone mill into the finest Matcha green tea powder." For over a century, my family has been passionate about creating the finest quality Matcha." AYANO HONDA AOI Seicha, Japan Japanese green tea, introduced from Song-dynasty China during the Kamakura period by the Zen master Eisai, boasts a history of over 1,000 years. Since ancient times, the health benefits of tea have been widely recognized. Later, matcha became deeply rooted in Japanese culture through the tea ceremony of Sen no Rikyu. Guided by Zen philosophy—expressed through tea utensils, flowers, and hanging scrolls—the tea ceremony nurtured the Japanese spirit and sense of harmony. I believe this precious cultural heritage is something Japan can proudly share with the world. In recent years, the medicinal and health benefits of green tea have once again drawn attention. Bottled green tea, valued as a convenient and healthy beverage, has seen remarkable growth in popularity. At the same time, however, there is a concern that the spirit of wa (harmony), consideration for others, and the true taste of tea—cultivated through traditions such as whisking matcha with a bamboo whisk or brewing tea carefully in a teapot—may be gradually fading. Instead, green tea is often consumed simply as a convenient way to quench thirst. Nevertheless, alongside the growing global interest in health, green tea is becoming a worldwide trend, not only in Japan but across the globe. For tea to continue being loved worldwide as a truly healthy product, we believe it is