Water-Cooled Porsche 911 Ads

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Around 1998 the Porsche 911 underwent a major change... switching to a water-cooled engine. Around the same time, Porsche handed the keys to their advertising campaign over to a new agency, Carmichael Lynch. The creatives at Carmichael conceived every Porsche ad until around 2008, when Cramer-Krasselt gets behind the wheel.