Lures

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CharkBait stocks a wide range of saltwater lures for Southern California fishing, and a lot of it is hard to find anywhere else. It starts with West Coast iron: surface and yo-yo jigs are part of the fishing culture here, a style older than the companies that perfected it, and Tady and Salas have poured the standards for 70 years. From there it opens up to knife jigs for the nighttime bluefin bite, slow-pitch jigging with the rods and terminal to match, casting jigs, swimbaits, sinking and floating stickbaits, poppers, and a full trolling spread, with brands like Nomad Design, Yo-Zuri, Big Hammer, Oceans Legacy, and Mirrolure. We stock what we sell and fish it ourselves. Use the links below to shop by style.

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