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Rooibos (Pronounced 'ROY-bus') - aka 'red bush tea', is a popular South African herbal tea that is naturally caffeine free. Gaining popularity in the 1930's (and for good reasons), Rooibos delivers a distinctive sweet and malty taste with a rich, red color. Health benefits include diabetes and cancer prevention, heart health, improved digestion, and more. We carry a wide selection of delicious, loose Rooibos including our extremely popular Organic Sleeping Tranquilitea , Organic Vita Me , or if you're looking for the classic — Organic Rooibos and Organic Green Rooibos .